Interactive copywriting is essential when it comes to marketing.
The old formal business communication is just that – old. Great sound. Misleading sentences. Reading not only becomes a challenge, but often, the reader loses interest even before the first paragraph is over.
Conversation copy resonates with your audience because your message reads as if it came from a friend. It reads like you’re having a casual conversation over a cup of coffee at a neighboring cafe – but more emphatically.
Here are 6 tips to make sure your content is conversational.
1 Keep it short.
When it comes to your subject, it comes down to less. Small words Short sentence Short paragraph. And yes, it does take longer to write.
When recruiting me, I always say, “I don’t want too much stuff. You don’t have to spend a lot of time writing.”
In reality, it takes longer to write less. It takes time and practice to get down to a few paragraphs of content while saving a summary to understand your meaning.
2 Make it real.
There is nothing more annoying than clicking on the subject line to anticipate something and finding out that you have cheated. It can ruin your brand.
Likewise get rid of fluff, excessive cliché, Ace, platitudes, bjwords and stimulation. It is unbelievable and shouting that you are trying to sell them. Customers don’t want to sell – they want to be educated. Instead, tell them why you need your things. Go to the center of the problem – the sensitive core.
3 Write As You Talk – But Better.
In face-to-face conversations, you use facial expressions and gestures to get to know yourself. When writing your content, you must convey emotions in a more concise and constructive way.
Remove the words “wish-wash” (really, usually, exactly, too) too. Use strong nouns and verbs to cut unnecessary repetition. Be specific
4 Share the story.
We are naturally fascinated by stories. Good stories touch the sensitive and logical parts of the brain, and you can convince your readers that your proposal is the right choice for their needs – especially if your potential customers can see themselves in your story.
Share your story. And share stories about your customers and their experience working with you or using your product.
5 Use Feelings.
It is important that you know what resonates with your audience’s sensitive tendencies. Do they have any questions? First of all, when they read your things you start a conversation.
Tell them each of their concerns in your case, so that you don’t hang them and wonder what you’re not talking about. If you have major concerns related to the industry, resolve it immediately address If you are in charge of that problem and come up with a solution, you can stay far away from your competitors.
6 Apply this interactive technique.
Use contractions like “you” and “star” instead of “you” and “they”.
Instead of talking about your business, speak directly to the reader using the word “you”. Read your content to make sure that the use of “I,” “We,” “I,” and “our” is limited.
Ask Questions – Remember, this is a conversation, so the questions will appeal to readers. But don’t add a long list of questions – one or two is enough.
To verify your content is a conversation, read it aloud. If it doesn’t, go back and simplify your sentences.