Mix Your Content: 9 Types of Blog Posts for Effective Content Marketing

You are stuck. You don’t know what to write. Your head is empty.

If you’ve been blogging for a while, it’s Writers Block or Bloggers Block – I’m not making this up, it’s blogging terminology! – The inevitable.

In our previous article you can read how to get inspiration for your blog topics.

But you can also change the style of your blogs. There are many types of blog posts that you can use to tailor your content.

Adding blog posts will not only help you overcome your writer’s block, but if you change things, your readers will get involved because you can’t.

Not inspired by your next blog post? Then check out this list with a variety of blogs. This time an infographic, how-to-tutorial or list?

9 Best Types of Blog Posts
1 / How-tos and Tutorials
How-To’s or How-To Blogs are blog posts that describe how something works or works. “How do I assemble the Ikea cabinet? How do I save for retirement?” These are the most popular types of blogs. Why? Because people search the web for answers to their questions. Your potential customers also have questions they ask Google at one time or another. A tutorial – You can help them by solving their problem step by step in a post and thereby provide them with a solution.

Many entrepreneurs seem to be scared of these types of posts because they feel that people can no longer hire them once they show their knowledge. But here they are completely wrong. First of all, it is impossible to put your expertise into a blog post. Even if you explain to someone step-by-step how to paint a room, they will come to you for advice, buy your paint, or take you for a job if you don’t feel like it in the end. They may have heard about you now and may return to you in the future or recommend you to friends and family. How-tos and tutorials can help you build your credibility and expertise with your audience.

Personal example of how to do a blog post: How to start keyword research.

2 / Lists
Lists are popular as blog posts because they fulfill our desire to find the best information quickly and efficiently. “10 Best Tips for Weight Loss” or “5 Must Have for Your Wardrobe This Summer”. There is so much information available on the Internet that people often do not see the forest for the trees. As a blogger you help them create clarity in the mess. This is a good way to share your own insights based on your years of expertise or recent experience.

Personal example of listing post: 11 best tips for starting a business blog.

3 / Receiver item
This is very similar to a “listings” post, with the big difference that it is someone else’s content that you “curate” in the list. This is an easy post to write if you are learning about a new theme in your field. You have already done the necessary work, why not list it and share it with the world? You can ask the experts in your field for tips on a specific topic and collect them in a post like “20 Online Marketing Tips from Experts.” They also always do well.

An example of such a post is our post about SEO practice: Here I share my best resources and links to learning search engine optimization (and for free).

4 / Checklists and Cheat Sheets
Checklists and cheatsheets or cheatsheets (try to say so!) As well as the human need to keep everything in check and forget anything. For example, a pharmacist may provide a checklist for a travel pharmacy. List broker that you should take care of when looking at property. Listings can be downloaded as a pdf through the website and have your logo and contact details on it.

Our blog is an example of the essential parts of a good website.

5 / Definitions or “what” posts
Describe a concept from your field in a language that is understandable to your readers. It could be a trend, a technology or a product. It is important for you to assume that most people do not know this or understand it properly and are looking for clear information.

An example of such a post is our article about online marketing: What is it? How do you get started ?.

6 / Reviews
Reviews of one product or comparisons of multiple products are very popular. Most people don’t have time to delve into it, so they look for a quick fix online. It can bring you many visitors.

7 / Infographics
Infographic charts allow you to easily access a lot of information. Interesting statistics people like and are easy to understand. Information graphics are often shared on social media.

8 / Interviews
Interviews with customers, professionals or colleagues can be processed into a good blog post.

9 / Questions from customers
You can often get the same questions from customers. Blog these questions

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