Surely you have heard about the search engine promotion of the site. Even if such a formulation is unfamiliar to you, then you are well aware that there are search engines (Yandex, Google, Rambler, and others) that give users lists of sites in response to input requests (for example, “renting an apartment”, “delivering meals to the office” or “hotels near Moscow”). Moreover, some sites come out on top in the search engine, and some can be found only by scrolling through several pages.
It is search engine promotion (or, as it is also called, search engine optimization of a site) that serves to ensure that your site reaches the best places, i.e. in TOP. More scientifically, search engine optimization (search engine promotion, website promotion, SEO – SearchEngineOptimization) is a set of measures to increase the position of a site in the results of search engines for pre-selected queries.
Why does your company need SEO optimization?
If in the recent past the Internet was used mainly for information search, today the situation has changed a lot. The constant increase in the number of Internet users, new technologies (communication with the target audience through the site, online payment systems, the possibility of ordering on-line, etc.) and many other factors have turned the Internet into a powerful marketing tool and a place for sales at the same time. For example, the boom of online stores definitely indicates that skillfully used Internet technologies bring stable profits to website owners.
Internet promotion can be effective for ALL companies whose potential audience is looking for similar products or services on the Internet. According to statistics, the number of Internet users is growing every year, today more than a third of Russians use the Internet. Moreover, this particular audience is very attractive for business, as She has a high solvency. Think about it, thousands, and perhaps tens and hundreds of thousands of people daily are looking for your goods, but they are finding competitors! And all because more efficient competitors have already taken the best places in the search engine results. You can also take these “places under the sun” – for this you need to start search engine optimization site.
Why does a site need to be in first place in search engines?
There are several reasons for this. Firstly, top places in search engines can be compared with prestigious areas of the city. Typically, the client receives the first impression of the company before visiting the organization, finding out where it is located. The more prestigious the area, the greater the confidence the client has, and accordingly, the greater the chance that he will choose you. The stereotype works: if a company is located in the very center of the city, then this company prospers. Similarly, this stereotype works with SEO promotion. Sites in the TOP are, as a rule, the most respected sites.
Secondly, a good location attracts a much larger number of visitors. More than 95 (!) Percent of users will pay attention to sites located in the first ten positions (TOP-10, i.e. the first page of issue). If the search engine gives the company’s website on the fourth page and beyond, then less than 2 percent of users will have the patience to scroll down to this page.
Therefore, the higher the site in the TOP, the more traffic it will have. We recommend you to be in the TOP-5 search results for the most important queries.
Why is it important to choose the right list of queries?
Of course, search engine optimization is a very effective way to attract customers, but with one caveat: professionals must fulfill it. And the point here is not so much that inept optimization can cost penalties to your site, but that the number of visitors to the site will increase, but the number of buyers will not. In order for the promotion to give the best result, it is necessary to determine the list of promotions and the promotion strategy .
Why is not advancing in search engines harmful?
There are situations when the user has already chosen several alternatives for himself and is inclined to contact your company and competing companies for additional information. Then the user searches for sites or contacts of these organizations. In such a situation, few will open the city telephone directory or call the information service to find out information. Most will look for information on the Internet. And if the site is not SEO-optimized, then the user most likely simply will not find information about the company on the Internet! Today’s Internet user is extremely spoiled and not used to spending a lot of time searching. He will not find you – he will turn to competitors, the search for information about which will be easier and faster. Agree, it is very unpleasant to lose customers who already wanted to contact you, but simply could not do this.