I have been a journalist and copywriter for almost 20 years. I still can’t use the term often used in job vacancies for my profession: content creator. I never heard a sarcastic colleague say: “I’ll come back to lunch a little later. Create this content first.”
In fact, the term is irrelevant and of course reminds me of my failed career as a filler (I once wrote this blog about it).
But only content in job vacancies makes my hands itch. I like to rewrite everyday texts on monster and in understandable language.
Since I don’t have time to do this, I’m listing 23 clich and itchy words in this post, which I believe are all too often found in empty texts. Behind every word you will find suggestions for applicants to come up with better translations and copywriters.
(You can find an extensive manual here for writing blank lessons)
22 itchy words in job vacancy lessons
Hands on psychology – Okay, so someone who knows how to handle things. But what exactly is your ideal candidate address? Do you want to work overtime? Tray to get coffee? Give examples and eliminate this meaningless word.
9 to 5 mentality – what kind of mentality is there? Do you occasionally look for someone who works for half an hour, or do you call your employees regularly at midnight? And whether it works the other way around; Can an employee go home when there is less work? Dare to say something specific about your purpose through this clich.
Milliped – An employee who can do everything only in a fairy tale. What exactly does your ideal employee do? If you can’t specify in your blank text, don’t expect suitable job applicants.
Agile – Everyone is looking for an employee who shows initiative. But this description is vague and lazy. Should he or she come up with their own work, provide ideas at conferences, and copy them to colleagues? Be yourself and give examples of situations where you expect action from your ideal employee in your blank text.
Communicative – Communication is a broad concept. Does the applicant regularly give presentations to clients? Is it important in your company to evaluate each other’s work and make mistakes without demeaning others? Draw a picture to let the applicant know what you are talking about. In short: show yourself how conversational you are.
Brugenbauer – Empty Text is not a novel you can sprinkle with pictures. You’re probably not looking for an engineer, so what is a bridge builder? Do different departments work together? Does the applicant satisfy frustrated customers? Make it specific, because your job description is to fall into the water.
Switching Fast – These days every employee has to “switch quickly”. But between what works? Give examples and explanations. Show that you have thought about it, because by using this term you can also give the impression that you want to scare people into burnout as quickly as possible by overloading them with tasks and goals. Oh, and years ago it was scientifically proven that switching between different tasks would not benefit the work.
Resistance to Stress – No, you do not want someone who has a headache at short breath. But explain exactly what you expect. How great is stress in your organization? How are the deadlines in the company, and how can you avoid putting too much pressure on the employee? Be transparent about not only demanding but what you expect from an employee. Or do you feel stressed out of it?
Thinking Outside – Sounds hip, but are you sure? Or are you, if you’re honest, looking for someone to take over your policy? Oh, and in addition, the out-of-the-box is the wrong word (this is the name for products that require less installation – or you should see your employees that way ;-)). You probably mean to think outside the box.
Ideal – What should applicants be flexible about? Are you going to call them regularly over the weekend, are they always in a different office? Give examples. Or do your employees do all the odd jobs?
Innovative – So innovative. But what exactly do you want to innovate in your company, and how should a potential employee help you? Explanation in blank text is very innovative.
Synergy – Well, you want your employees to work well together and therefore need to rise above themselves. Unfortunately, an applicant cannot accomplish this on his own. So how can the company help with this? Go into it. Synergy is not something you can demand from one side.
Dealing with areas of tension – tension is everywhere, but what does it mean to you? Do you have the courage to educate the applicant on the options and considerations that lead to tension in daily practice? Or do you find yourself stretched?
Customer-Based – You want every employee in every company to be customer-oriented. If you really want to name it, do it well: Give clients and their needs a few examples in your blank text so that the applicant has a good idea of what to expect in your specific context.
Extravert – Every company seems to be looking for extrovert people. Realize that extroversion is not characteristic, but the ultimate point of scale. Do you really want to be the one who talks all day long? Or are you looking for someone with a more moderate character? Explain what type you are looking for and don’t get rid of it with this buzzword.
Associate with this – Well, the applicant must be in touch with the work you do. Logical. But the appendix is a somewhat vague concept. What exactly do you mean? Do they want to be interested in your product or company, have a deep passion, or do you want them to be able to gain some empathy?
Dynamic – This is one of the most popular and unnecessary Smurf words of our time. Everyone understands that you are not sitting in the office all day. So what exactly do you want to say with the word dynamic? Give examples and dare to differentiate yourself from the 10,000 empty texts in which this word appears.
Active – I’m glad you followed the management course, but can you also describe what you’re asking from your prospective employee with this word in one precise sentence? If not, you may want to skip the word and follow the course again.
Growth Opportunities – Everyone wants to grow. But you will not convince anyone only with that empty word. Do you have examples of employees at which the applicant progresses, starting at the same place and now working at the top of your company?
Informal environment – what is informal to you can be oppressive to another. Do you sit in skippy balls instead of office chairs, do you play concert regularly, or do you always dine together in the garden? Describe the weather and make the word concrete.
Content – A bizarre term for texts, photos and videos and with it you can hide exactly what the employee is going to do. Here you will find 7 reasons why you shouldn’t use the term.
Good Second Employment Conditions – Good, you will make applicants interested. But again: make it concrete, tell them what to expect. The thirteenth month? Annual winter sports trip? Free lunch? Or are you guaranteed that your employees won’t ever need to read texts with itchy words (I’ll sign them soon).